DIGITAL MARKETING SCIENCE CERTIFICATION PROGRAM

2.6 million digital jobs are out there.
The skills you need are here.

Hit the job market running. Get the digital skills with real-world project experience you need from industry pros and mentors.

January 15 – May 3, 2019

Download Our Digital Marketing Science Program Schedule

Get the real-world skills that deliver today’s top jobs.

Today’s digital jobs require the experience and skills to operate ever-changing technology. Our Digital Marketing Science program is uniquely designed to give you the real-world skills you need to take advantage of today’s job opportunities. If you’re a working professional wanting to further your career, our hands-on program gives you a competitive advantage to get you where you want to go—and even further than you may imagine.

Walk away with these in-demand certifications

Google Analytics Certification

Google Ads Certification

Marketo Certified Associate

Hubspot Email Marketing Certification

Trading Academy Programmatic Certified

Get Prepared to Take: Facebook's Blueprint Certification

Complete real-world projects with our Apprentorship™

Real-world work experience is key to getting hired – that’s why we develop corporate partnerships that enable you to collaborate with a team on a real digital marketing project. Throughout the course, you will build your strategy, execute your program, and at the end of the course, present your findings.

Master digital platforms and strategies to get the most out of the technologies

Get expert-led, real-world technical training on the most in-demand marketing software applications. Complete the program with resume-building certifications from digital marketing platforms like Marketo, Google Analytics, and Hubspot.

Learn from and network with industry experts working in the field today.

You’ll learn innovative techniques and technologies from our roster of hand-picked industry pros—chief marketing officers and other global experts. Gain real-world insights and deep knowledge to prepare you for today’s top in-demand jobs.

Have Questions?  We’re here for you. Email an expert advisor.

How it Works

COURSE LENGTH
One Semester
Program Starts: January 15, 2019
Program Ends: May 3, 2019

EFFORT
10-14 hours/week (first 13 weeks)
8 hours/week (2-weeks to prepare and present Apprentorship™ projects)

FORMAT
Access the live online broadcast via your computer

TEAM-BASED
Get invaluable collaboration experience, while learning from experienced mentors

BROADCAST & OFFLINE WORK
Instructor-led live VIRTUAL broadcast Tuesday and Thursday 7-10 pm., and about one Saturday a month.

TYPE OF PROGRAM
Job-readiness (not for credit) with real-life work experience

Meet a Few of Your Instructors

They’re living it. Your expert instructors work in the industry today and are eager to pass along their invaluable expertise to you.

Cari Baldwin

Co-Founder & Chief Instructor, GreenFig

Cari is co-founder of GreenFig and is a seasoned demand generation expert, recognized thought leader and frequent industry speaker on marketing trends and technology. Cari is passionate about educating the next generation of marketers and leads the development and delivery of GreenFig’s programs, helping graduates find the jobs of their dreams.

Tracy Eiler

CMO, InsideView

Tracy Eiler was named a B2B Demand Marketing Game Changer, is included in the Top 20 Women to Watch in Sales Lead Management, and in the Top 30 Most Influential Women in B2B Marketing Technology. She is the co-author of the book “Aligned to Achieve.”

Tracy has a BA in sociology from the University of Michigan.

Ray Kemper

Vice President, Marketing – Americas at TeamViewer

Ray Kemper has over 20 years of experience as a senior marketing executive. Previously, he was the Global Marketing Director for Microsoft Bing, and Sr. Director of Channel Marketing at AT&T, and is currently a Forbes Communication Council member.

Ray has a BA in marketing from the University of Tennessee and an MBA from Kennesaw State University.

Sandra Freeman

Head of Strategic Marketing, Engagio

Sara leads strategic marketing at Engagio and is responsible for amazing events, lead nurturing, lead management, offer development, online marketing, and marketing automation. Previously, Sandra was the Senior Director of Marketing and Client Services at Ventana Research, and Director of Integrated Marketing at Ariba.

Sandra has a BS in business from Cal Poly.

What You’ll Master

Schedule subject to change. Last updated on 10/22/18.

 

FUNDAMENTALS


Welcome – Goals of the Class, Technology, Apprentorship Introduction 15-Jan
Business Bootcamp 17-Jan
Planning for ROI – Baseline KPIs for CMO Dashboards 22-Jan
Marketing Segmentation – How to Determine Your ICP and TAM 24-Jan
Sales & Marketing Alignment & Funnel Processes 26-Jan

STRATEGY MODULE 


Aligning Business Strategy, Marketing Strategy & Message Strategy 26-Jan
Message Strategy and Message Mapping 29-Jan
Understanding B2B Buyers & Buyer Personas 31-Jan
Understanding B2B Buyers & Buyer Journeys 5-Feb
Content Strategy 7-Feb
Strategy Presentation and Student Q&A 12-Feb

TACTICS MODULE 


VALENTINE’S DAY – NO CLASS 14-Feb
Digital Marketing Overview – How All Tactics Work Together 19-Feb
Full Funnel Engagement 21-Feb
Intro to SEO Basics 23-Feb
Adwords 26-Feb
Adwords 28-Feb
Facebook & Other Paid Social Channels 5-Mar
Facebook & Other Paid Social Channels 7- Mar
GreenFig SPRING BREAK (classes vary by school) MARCH 9-16 N/A
Google Analytics 19-Mar
Google Analytics 21-Mar
The Trade Desk – Programmatic Advertising 26-Mar

TECHNOLOGY MODULE


Intro to Marketing Automation and Martech Stack Review 28-Mar
Hubspot Growth Stack 2-Apr
Marketo Soup to Nuts 4-Apr
Marketo Soup to Nuts 6-Apr
Marketo Soup to Nuts 9-Apr
Marketo Soup to Nuts 11-Apr
Marketo Soup to Nuts 16-Apr
Marketo Soup to Nuts 18-Apr

APPRENTORSHIP™ PRESENTATIONS


Prepare and present on company projects executed throughout the course 22-Apr to 3-May

Ready to get the digital skills you need to jumpstart your career?

Digital Marketing Science Graduates

In their own words

AleenaFerlin1

ALEENA

“GreenFig instructors are living it. With GreenFig you are getting real-life, real-time examples and lessons in applications they are using now.”

BRANDY

“I’ve found it extremely valuable, particularly the higher-level strategy. It excites you about marketing.”

RYAN

“I’m saving all my lecture videos so I can go back and revisit them. GreenFig has taught me that effective marketing is a lot of different pieces that need to work together.”

RENEE

“I just love the fact that the instructors, who are accomplished and experienced, were just as passionate to share their knowledge with us as we were to learn it. And they had more than just experience, they also know how to teach.”

A leading digital industry training program

Ready to enhance your career?

GreenFig offers a unique, hands-on training program designed to give you in-demand job skills for a competitive advantage in today’s digital jobs market. Our team of experienced and motivated professionals is hand-selected from a variety of industries to give you exposure to next-level, real-world experiences. So you can hit the job market running, advance your careers or jumpstart a new one.

The Enrollment Process

APPLY ONLINE
RECEIVE ADMISSIONS DECISION
ENROLL
BEGIN PROGRAM

What’s the Cost?

Gain the in-demand skill sets and experience to send you on your way to a robust career in digital marketing

Digital Marketing Science Certification Program: Spring Semester Program

Hottest marketing insights from leading Chief Marketing Officers

Included in price

Hands-on training by industry experts to prepare you for in-demand marketing software certifications:

  • Marketo
  • Google Analytics
  • Hubspot Email Marketing
  • Programmatic Advertising (Training Academy Certificate)
  • Google Adwords

Included in price

Prepare for a Facebook Blueprint Certification

  • Note: you will be prepared to take the Facebook Blueprint Certification but the cost is not covered in the course

NOT included in price

Collaborate with your peers on a real-world company project mentored by marketing professionals

Included in price

Spring 2019 Program Cost

$2500

Graduate Placement

Our Digital Marketing Science graduates get careers. Here’s where they’ve landed.

Have Questions?

Who is the ideal candidate for this program?

Characteristics of an ideal candidate include someone who is tech savvy and inquisitive; driven and motivated to learn and apply new skills; curious about other disciplines in marketing; has a desire to understand and apply data; is a metrics-oriented multi-tasker, who can balance the time commitment required for the program with other responsibilities.

Our program is ideal for:

Marketing professionals (1-5 years experience) looking to update their skill sets

Recent graduates

Experienced professionals re-entering the workforce

Working professional looking to make a shift into digital marketing

Veterans re-entering the workforce

Do I need to have previous experience in marketing before enrolling?

Not necessarily. In fact, our most successful students are transitioning from marketing adjacent careers (e.g., finance, sales) or may only have studied marketing or business in an academic setting. Some material may be more advanced to those without any previous marketing experience, in which case the instructors and teaching assistants would work with you to help fill the knowledge gap to ensure you are getting a full experience.

What digital marketing technology tools will be covered in the program?

Many of our instructors work in technology, so you will hear about many different applications in the sales and marketing technology category.  We will be diving deeper into the “bread and butter” tools of today’s digital marketer such as HubSpot, Marketo, Facebook, The Trade Desk, and Google.

How many hours a week should I expect to spend on the program?

Between the online class sessions and assignments, pre-class preparation, and career services activities, you should plan to invest between 10 and 14 hours a week for the first 13 weeks of the course and around 8 hours per week for the final 2 weeks of the course devoted to the Apprentorship.

Where does the program take place?

You’ll join the instructor-led live broadcast Tuesdays and Thursdays online through our video conference platform. During the live broadcast, you and your peers will complete individual or team-based assignments, participate in group discussions, and interact real-time with your instructors. Outside of the live class sessions, you will spend time preparing for live class sessions by accessing content and completing tasks through the online learning portal. You will also meet several Saturdays at the GVSU Grand Rapids campus. The online learning portal can be accessed from anywhere with an internet connection.

Take Your Career to the Next Level

GreenFig develops programs to enhance university academics, ensuring one-of-a-kind training that marries the best teaching your university has to offer with real-life, hands-on skill transfer from honed and seasoned industry leaders.